Many people often become stuck looking for information about social media analytics, statistics, and how political parties can collect data to shape their strategies, campaign funding, and attract more supporters. This article will focus on the various avenues to find the resources and information to help politicians, strategists, and supporters of different political parties.
YouTube
YouTube is a video platform that allows users to generate their own content for use by others. With YouTube, one can learn about how various paid and free analytics tools are used by political parties and marketers to collect user data that helps them make decisions. One can also watch interviews posted on political party’s channels which may help decide the party or candidate to support, especially during an electioneering period.
Social Media Platforms
Almost all social media platforms have a user guide and privacy policy that contains information regarding the information collected by the company. By reading the teams and conditions, one can see the data shared with third parties. In addition, some social media platforms collect data such as location, age, impressions, followers, and likes. This data is valuable to political parties since it helps them reach a larger target audience depending on the message they aim to communicate.