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Best Practices for Social Media Political Campaigns

Politics and social media have become inseparable, especially with many political activities on platforms such as Twitter, Facebook, and Instagram. With the ability to break the news in real time, social media has transformed how people receive and absorb information. Politicians are using this to their advantage to sway public opinion. When running a social media political campaign, one needs to familiarize themselves with various analytical and statistical tools that help to monitor the trends and user behavior.

Media monitoring will inform campaign managers on the essential parts of the campaign, including the public, competitors, and the election. Here we have come up with a list of best practices for using social media for political campaigns.

Engaging the Public Through Live Video Streams

Social media platforms have helped politicians avoid traditional newscasts and interviews by empowering them to communicate information to their constituents or electorates in real-time. Politicians have now shifted to interacting with the voters through live links on Instagram, Facebook, and other social media platforms. This has encouraged personalized and meaningful conversations; hence, politicians can discuss issues affecting the voters instead of relying on the mainstream media for information.

Don’t Forget ‘Younger’ Social Media Platforms

Politicians often go for Facebook and Twitter as their primary social platforms. However, with over half of Americans relying on social media as a news source, it’s essential for political campaign managers to cross-post their content on smaller platforms such as TikTok, which is popular with Gen Z and millennials.

Published inAnalytics and Statistics