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As per Statista, 86% of millennial moms in the United States had smartphones as of January 2017. Most of them used the devices to access social media sites such as Facebook, where they asked parenting questions and inter acted with their friends. The truth is, social media is among the most valuable tools for you as a parent striving to be the best. So let’s go through how you can use it to raise your child properly. Tips to Utilize Social Media to Improve Your Parenting Skills Take advantage of your social media to research topics that could help you take the best care of your loved one. For instance, if your baby doesn’t sleep as often as they should, look for a comprehensive 5 month old sleep schedule to help you change that. You can also research the dos and don’ts of feeding your little one if you think it affects their sleep pattern. Social media also enables you to document your experiences as a parent. This improves your parenting skills because you can share your struggles with other parents and even borrow some ideas on dealing with them. In addition, you can create a group of passionate mothers and fathers who’re willing to support each other at all times. Despite the perks of sharing your parenting encounters on social media, note that it has some downsides as well. Beware of critics who might not appreciate you and your journey. Avoid oversharing or comparing your kids with others. You might feel inadequate and digress as a parent. Also, limit the amount of time you spend online. Your baby deserves the most attention.

Practical Tips to Sleep Train Your Baby

According to Forbes, babies who are 4 – 12 months old need between 12 and 16 hours of sleep daily. 1 – 2-year-olds should sleep for at least 11 hours within 24 hours. Sometimes, this could be tricky if your kid cannot sleep independently, begging the need for sleep training. For a beginner, sleep training can be challenging. So what can you do to guarantee success? Check out these handy tips. Create a Sleep Routine Establishing a naptime and bedtime routine is essential when sleep training your baby. These little ones crave schedules because they help them comprehend why things happen as they do. Generally, naptime routines require about ten minutes to swaddle your infant, sing their favorite lullaby, or even gently rock them to sleep. On the other hand, bedtime routines could last about an hour where you can bathe your loved one, feed and massage them. Choose the Perfect Time to Start Some young parents have a hard time deciding when to start sleep training their young ones. The truth is, there is no specific time to begin this process. Even so, it should not be when your baby is experiencing significant changes in their life. These include when a new nanny’s coming in, you’re moving to another house, or they’re teething. It’s also not prudent to begin sleep training when your infant is unwell. Keep a Sleep Record Keeping a sleep log enables you to identify patterns in your loved one’s sleep schedule. For example, at what time do they usually feel sleepy? For how long do they nap? These details help you pick the most suitable naptime and bedtime for them, increasing the chances of successful sleep training. These tips could make your infant’s sleep training more comfortable. Good luck!

The Impact of Social Media Data on Political Appointment

Today, many people use social media to speak their mind about social issues and share information with their peers. As such, these platforms generate voluminous amounts of information. With an intelligent analysis, this information can provide enough data about the heartbeat and desires of voters. Therefore, analysts or political parties can use social media to understand the mind of voters. However, there are regulatory and ethical aspects that need consideration before using such data. This article highlights how social media data can impact political appointments. Staying Updated on Social Media In the last few years, social media has shown an impressive rise. About 86% of adults are on social media. Businesses are also investing heavily in building their social media presence. Political parties are not left behind as they are also quick to understand the value of social media analytics. Leveraging these social platforms allow politicians to listen to their target audience and broadcast tailored messages back to them on the same platform. Leveraging Analytics in the Electoral Process While social media can offer a wealth of information, the process of unearthing this gold mine can be challenging. Using psychographic study is one of the methods of breaking into this wealthy data. Psychographic attributes can help with demographic variables, behavioral variables, and firmographic variables to narrow constituencies during an electoral campaign. Safeguarding Data Privacy Using the information of social media users to influence them can be a breach of privacy. The best way to go about it is to collect such information with the consent of the users and tell them the purpose of collecting such information. People will be ready to provide their data because they know that social media is an avenue for them to speak out their minds.

Best Practices for Social Media Political Campaigns

Politics and social media have become inseparable, especially with many political activities on platforms such as Twitter, Facebook, and Instagram. With the ability to break the news in real time, social media has transformed how people receive and absorb information. Politicians are using this to their advantage to sway public opinion. When running a social media political campaign, one needs to familiarize themselves with various analytical and statistical tools that help to monitor the trends and user behavior. Media monitoring will inform campaign managers on the essential parts of the campaign, including the public, competitors, and the election. Here we have come up with a list of best practices for using social media for political campaigns. Engaging the Public Through Live Video Streams Social media platforms have helped politicians avoid traditional newscasts and interviews by empowering them to communicate information to their constituents or electorates in real-time. Politicians have now shifted to interacting with the voters through live links on Instagram, Facebook, and other social media platforms. This has encouraged personalized and meaningful conversations; hence, politicians can discuss issues affecting the voters instead of relying on the mainstream media for information. Don’t Forget ‘Younger’ Social Media Platforms Politicians often go for Facebook and Twitter as their primary social platforms. However, with over half of Americans relying on social media as a news source, it’s essential for political campaign managers to cross-post their content on smaller platforms such as TikTok, which is popular with Gen Z and millennials.

Popular Social Media Platforms

Social media has become a critical platform for political parties and individuals who want to collect data or sell their products and services to a wider market, especially in the wake of the Covid-19 pandemic. Customers are shifting from the in-store shopping experience to online ordering and home deliveries. Each marketing department within a company needs to develop a working social media marketing strategy if they aim to retain their regular customers and reach a larger target audience for their messages or products. Political parties and marketing managers need to know which social media platform they should incorporate in their marketing strategies; hence, this article will focus on some of the most popular social media platforms to help an organization or individuals achieve their social media marketing goal. Facebook Facebook is the world’s largest social media platform with a monthly active user base of over 2.7 billion people. The platform is also the most developed in paid social marketing, with 18.3% of adults in the United States making a purchase through the platform in 2020. Facebook is a social network that helps users keep in touch with family, friends and get up-to-date news and information through various forms of shared content, including texts and videos. Countries with the most active users include India (290 million), the US (190 million), and Indonesia (140 million). E-commerce, entertainment, gaming, consumer goods, telecom, and financial services are some of the industries that rely on Facebook for their marketing and customer service needs. YouTube YouTube is the second largest social media app with an active monthly user base of more than 2.2 billion. Many people view YouTube as a video platform; however, it’s one of the most preferred marketing platforms for marketers and political parties since one can run ads in the middle or before a video plays. This channel is ideal for brands with their own YouTube channels since one can post information on where the next political rally will be held, interviews, or question and answer sessions. From the channel, one can also read through customer feedback reviews which aid in further product development. WhatsApp Statistics show that people are more likely to open text messages or SMS than emails. WhatsApp comes in as the number three most preferred marketing social media platform. WhatsApp has an active monthly user base of over 2 billion people, and it’s ideal for customer service and retention since WhatsApp messages are free to send. Hence, more customers are likely to contact an organization through the platform instead of sending emails text messages. In 2014 Facebook purchased WhatsApp, and the introduction of the WhatsApp for Business app has helped businesses streamline customer service and create Instagram and Facebook ads easily, allowing users to contact companies directly on the WhatsApp platform leading to more conversions.

Social Media and Politics

In today’s politics, social media platforms play a significant role in determining who will win an election and how political parties develop their campaign strategies. Political parties use popular social media platforms such as YouTube, Facebook, Instagram, WeChat, Twitter, and Snapchat in their activities and processes. These political activities and processes include global politics, political organization and reorganization, political values, and political corruption. Many political parties are now turning to social media platforms that are seen as channels that can change the message and the dynamics of political values, corruption, and global conflicts. It is believed that social media platforms have helped increase political participation, with users now able to air their political opinion openly and share with their followers about the direction a country or state is taking politically. On the other hand, political institutions monitor, collect, and analyze this information to develop workable solutions to political problems and manifestos, which they use to convince the electorate to vote for them. The following are ways how political institutions benefit from social media platforms. Appealing to Emotions Social media platforms are an avenue where people share their thoughts, ideas, and opinion about their day-to-day life experiences and political affiliation online. Nowadays, politicians are very active on social media pages and interact with their followers through the platforms. Influential people also contribute a tweet or post on their pages and let their followers do the work. Data and Analytical Purposes Political parties conduct surveys towards a decisive election to gauge the party’s popularity or candidate in different regions. Using various social media analytics and statistical tools, the parties can focus their campaigns to attract more followers and engage their loyal supporters.

Social Media for Successful Parenting

Social Media for Successful Parenting

Published by Estorn on 19 August 2021

As per Statista, 86% of millennial moms in the United States had smartphones as of January 2017. Most of them used the devices to access…

Practical Tips to Sleep Train Your Baby

Practical Tips to Sleep Train Your Baby

Published by Estorn on 12 August 2021

According to Forbes, babies who are 4 – 12 months old need between 12 and 16 hours of sleep daily. 1 – 2-year-olds should sleep…

Best Practices for Social Media Political Campaigns

Best Practices for Social Media Political Campaigns

Published by Estorn on 5 July 2021

Politics and social media have become inseparable, especially with many political activities on platforms such as Twitter, Facebook, and Instagram. With the ability to break…

Social Media and Politics

Social Media and Politics

Published by Estorn on 20 June 2021

In today’s politics, social media platforms play a significant role in determining who will win an election and how political parties develop their campaign strategies.…

Author: Estorn

Social Media for Successful Parenting

Practical Tips to Sleep Train Your Baby

The Impact of Social Media Data on Political Appointment

Best Practices for Social Media Political Campaigns

Popular Social Media Platforms

Social Media and Politics