All communication counts and social media have changed the political scene, allowing newcomers and office holders to share with their followers directly about everything ranging from policies and daily life experiences to the direction a state or country is taking politically. Barack Obama was the first politician to use social media platforms in his 2008 presidential bid in the United States.
Today, politicians communicate to the masses differently compared to how they used to do ten years ago. A few years back, politicians would communicate through official speakers, print media such as newspapers, or TV. Incumbents can now boost their support base by using social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, or TikTok.
This website will focus on how political parties and politicians can leverage social media statistics to reach more supporters by collecting and analyzing social media data to develop strategies that will drive their political campaigns and decisions.
Social Medias
People are always looking for ways to interact, network, and connect. Technology has helped people remain socially active without the need for face-to-face meetings and handshakes. Various social media apps and platforms, such as Facebook, WhatsApp, Twitter, and Snapchat have become popular platforms for politicians to connect with their constituents.
This section will focus on the popular social media platforms for both politicians and marketers who want to reach a wider audience with a breakdown of the active monthly user base and the type of content shared on the platforms.
Analytics and Statistics
Social media analytics is basically a process of collecting data from online social platforms and websites, analyzing this information and data using social media analytics tools to make either business or political decisions. Some of the popular social media analytics tools include Google Analytics, Sprout Social, and Cyfe. The primary purpose of social media analytics is to collect user data used to support customer service and marketing activities.
In this section, the team has focused on topics including the best practices for social media political campaigns, the impact of social media on political activities, and the impact of social media data on political appointments.